The Real Estate industry is in the throws of a digital revolution, and if you haven’t jumped on the boat yet, you’re about to be swept away. With more and more millennials entering the buying market, and internet and mobile search data steadily increasing, it is quite impossible to ignore the changes. Now is the time to plan and commit to your 2017 marketing strategies, and ensure everything’s in place before the busy season kicks into gear. Whether you are a Marketing Maven or Digital Newbie, check off these four tips to focus on while building a better Marketing strategy in 2017.
This is arguably the most important building block of any marketing campaign; engaging creative, thoughtful social copy, quality listing photos/videos/3D walk throughs, and relevant blog posts are what build and define a Brand.
The most frequently asked question from KoaWare users is some variation of “Will this website increase my SEO standing? Is it searchable?”
On the back end, all of our websites are SEO optimized, meaning they have all the right goodies like metadata & tags for search engines; but we could write an entire encyclopedia (throwback!) about SEO and the variables, algorithms, and realistic expectations one can achieve without a paid search campaign! In truth, we choose to answer these questions in a single sentence: Create original content.
As Gary Vee says, “Be the mayor of your own town” and be the resource for information. Does everyone come to you for dinner recipes? Do a recipe of the week on your blog! Take morning walks on the beach every morning? Start snapping pics and start a Sunrise Series.
The opportunities for creating content associated with you and your brand are endless. Start with what you know, what you like, and grow from there with quality, and consistency.
The more content you create, the more “stuff” you have associated with your Brand, the better chance you have for the world to find you.
Don’t be cheesy, don’t be corny, because before you sell a listing, you need to sell yourself. Show consumers who you are as a business person, and as a mothe-sister-friend-aunt-yogi-foodie-regular-person. Be yourself and connect with your potential clients from a personal standpoint, and then deliver the hook of why they should work with you.
The key to growth is the willingness to adapt to change, and new ways to connect and market your business. This year, be consistent with your digital branding: get that new website up and running, definitely have Property Websites for all of your listings, utilize your social media networks, and above all, be open to new digital trends in the marketplace. With the social and digital landscape always changing, adopting a new platform or technology can seem overwhelming; if this is the case, choose one new expansion platform to focus on, and do it well.
For example, you’ve adopted Instagram into your regular marketing strategy, why not begin using the Stories feature. Instagram stories allow you to curate short videos and photos associated with your day’s events; take photos with clients, highlight key features at a new listing, or share that “recently sold” sign!
Some of you may have been using Matterport or other 3D scanning devices for years, while others are still intimidated or weary of its existence. 3D imaging is only the beginning and an entry point for the future of Real Estate and the integration of Virtual Reality. When 3D renderings become standardized, VR will not seem so far-fetched; and when every Real Estate office has a VR headset to “tour” listings with their clients, the next best thing will soon come along. This is not a far-off place in the future, this is happening now, and will evolve faster than most can keep up; so hop on board and differentiate yourself from the rest with your future-forward mindset.
Lookin’ posh with the palm trees in this Floridian estate! 🌴
Flush with a pool, waterfront views, and a grand, Mediterranean style home, living here would feel like a constant vacation. The