This post was originally shared on We Get Around’s Tip of the Week, as a guest post by KoaWare Co-Founder & CMO, Kristyn Roth. Join Kristyn for a webinar 3 pm EST this Friday, April, 14th 2017, as she builds a Property Website, and discusses how to integrate it across your marketing mix. Register here!
There is an undeniable technology driven shift happening in the real estate industry. Blink and you may be left behind clutching your fax machine and watching your rolodex cards blow away in the wind. Homebuyers are more likely to find their real estate agent through the internet than ever before, with internet leads up 300%. These numbers virtually match word-of-mouth referrals for the first time ever, so relying on your previous tactics is not a surefire approach for the future. Based on this statistic, you should be converting as many leads through your website and digital presence as you are through direct referrals.
Whether you are a first time homebuyer or trying to figure out the Game of Thrones lineage possibilities, the Internet holds the answers you need, plus a million more hits. We live in a world of instant gratification, not only allowing our questions to be answered immediately, but nurturing feelings of curiosity and a research-hungry society. Millennials have redefined the art of researching, and with the biggest generation about to hit the market you can bet their first stop begins with ‘www’. Generations aside, whether a lead finds you through your website or is a direct referral, they are still going to go to your website and search the interwebs to vet you.
Adapting to change and being open minded to new technologies is the first step in building your business and positioning yourself for future growth. Explore five ways to create a digital brand experience, expand your reach, and convert more leads.
Don’t rely on a company website or push an outdated agent website to the bottom of your to-do list, take control of how your information and skills are presented. Showcase who you are, what you represent, prove your expertise and lay it all out on the table. It’s up to you to be part of the conversation and dictate how your brand story evolves. Make sure visitors can find out everything they want to know about you in a single place, because your website is their first stop; next will be deciding from there if they want to contact you.
You don’t replace your smartphone every six years, so why is your agent website from 2008? Digital trends are constantly changing which is why we built an easy-to-use website builder specifically for real estate. The KoaWare agent website platform allows you to update your website in real time, with a directly editable, drag & drop interface – no coding necessary. Maintaining a beautiful, current design, with super-smart backend functionality is now achievable. One of the fastest ways to lose a lead is to have a clunky, wordy, non-responsive, outdated website.
Tell your story in a knowledgeable, well-written and approachable way. Share blog posts, videos, and photos as often as you can; while you may have to carve out time each week to do so, quality content goes an incredibly long way. From a listing standpoint, always ensure that your content is produced by a professional for photos, videos, etc, and share these across your website and social media platforms.
Dominate your local market by being a valuable resource for information and market expertise. Give buyers the local insights that the national portals don’t cover. Include this knowledge within your blog posts about real estate, local happenings, engage other business owners for cross-promotion and so on. Being a local expert doesn’t mean having a local weather widget, there is a difference between fluff and meaningful information that contributes to your brand story and knowledge; delivering original content, means crafting opinions, and insights from a personal approach.
We are constantly asked questions about SEO and how to boost organic standings, and unfortunately there’s not a quick and easy solution. Search Engine Optimization is about finding a way to boost your website’s organic rank when people search for you, and this complex algorithm and internet industry is constantly changing.
All of our KoaWare websites are SEO-friendly, meaning we package up all the data nicely for you on the backend, when Google and friends come knocking; but like anything in life, freebies are limited, and unless you are willing to dedicate a budget to paid search, your organic SEO strategy will only go so far.
The best way to enhance your SEO organically is to create original content, aka put more ‘stuff’ about yourself and your brand out into the internet to become more search-able. The more quality stories you create, the better chance you have of increasing your organic page rank and being found (hence topic #3).
We get it, change is scary – but be willing to make it through the transitional learning curve, and the reward can be great. The digital world encompasses the internet, online platforms, digital content, social media and more; build a comprehensive digital presence across multiple channels.
KoaWare is the most easy to use website builder for Real Estate professionals. We’ve designed our platform so that you can test our Property Website creation tool before you’re prompted to buy; simply upload photos at KoaWare.com and you can experience firsthand how simple it is to create a Property Site. All pricing will be displayed at checkout when you click Save & Publish.
Our Agent Website builder offers a modular approach to customization with drag & drop sections, modern, trend-driven designs & no coding necessary. Through IDX integration, lead capture, CRM tools, and instant customization, you’re able to gain and analyze new leads, and sell listings faster. KoaWare believes that you should have control of your digital marketing and sales strategy, in one simple, easy-to-manage platform.
Our Agent Websites are available in select markets, if you are interested in signing up for our waiting list, please email firstname.lastname@example.org with your name, state, and associated MLS. We will keep you up to date on availability in your area, and custom demos.
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