Technology and innovation are becoming so intertwined within the real estate industry that those once resistant to change, are forced to adapt to keep up. Change is a good thing- it allows us to evolve, learn, and challenge ourselves to be better in whatever challenge we may be facing, which is no different within this industry. Technological change triggers opportunities and ideas, which is what we aimed to discuss with Petra Soderling, Founder and Head Designer at Blue Sketch, a 2D & 3D floor plan design company for real estate professionals. Read on for entrepreneurial inspiration, thoughts on the future of real estate tech, and the best place to hear jazz in New Orleans.
Oh gosh…maybe curious and inventive, but also organized and thorough. A pretty down to earth type of person I’d say.
I was always fascinated about weather forecasts on TV. I liked the mysterious icons and maps. I thought meteorologists must be really smart to understand all of that.
The greatest thing about being an entrepreneur is you get to always do what you like. Right now I’m creating 2D and 3D floor plans which I love. I may build the company either towards technology or design, or both.
Blue-Sketch creates beautiful floor plans in New Orleans with love. Today we are three people with different design backgrounds, plus a few interns from the local universities. We like to offer a high quality product and service for market price. We believe our job is to enable our customers to succeed, that’s the only way we can succeed.
I moved to New Orleans about 1.5 years ago from New York City where I was heading my mobile app development company, the Mobile Brain Bank. One of the companies I worked with through Mobile Brain Bank was a floor plan company. I helped to set up their operations in the US, and fell in love with the idea of creating floor plans. When that assignment ended I wanted to build a company that would focus on great design, the latest technology, and friendly customer service.
Working for a global corporation makes you really understand anything is possible if you have the right attitude. It’s not so much about resources, but more about focus, strategy, will power and drive. Technology can become a commodity quickly but fixing customer’s problems will never go out of style.
Matterport is a true pioneer in its field. They are doing a tremendous job in encouraging an established industry to adopt new ideas. Like all pioneers Matterport is facing some resistance, partly because new technology may be a little scary, but partly because the business model and value chain are still forming.
Wow that’s such a broad question, but a couple of things come to mind. First, if you look at designing and building houses, future development in materials (research in nanotechnology, biotechnology) and construction techniques (3D printing, robotics, etc) will allow houses to be more unique, think about inexpensive mass-production but tailored to an individual home-buyers needs. What this means for marketing, I think rather than a developer trying to find a buyer for an existing house, they will be marketing the possibilities they can implement in a house according to the buyer’s requirements. This kind of thinking quickly leads to Virtual Reality, and even features of Artificial Intelligence.
I work with a lot of University students and I don’t think their generation makes such a big distinction between genders any more. For older women I’d say don’t be afraid. You always have something to give which will be appreciated.
Bring the skills you have and build on those. Be true to yourself. Don’t try to mimic what other people are doing. For example, I’m naturally drawn to clean, beautiful design and technology. I also put great emphasis on customer service. I’m here to build my customers’s business.
Someone else might take a more human oriented approach, doing their best to find new homes for families, or a developer’s approach where they would shine with their knowledge of building constructions.
Moving here was one of the best moments in my life. The general vibe is just so lively. I live and work in the Garden District and love to have brunch at the Atchafalaya, drinks and tacos in the Rum House, then just window shopping for great antiques along the Magazine street.
For Jazz it’s the Frenchmen Street, or go to The Palm Court Jazz Cafe to experience legendary bands each night and meet their eccentric owner Nina. Preservation Hall is a must. New Orleans Art Museum has a great permanent collection and its surrounding City Park is second to none (not even Central Park, sorry New York).
In Real Estate, great content is the basis of every marketing campaign. Photos, videos, and floor plans (interactive, 3D, and drawn), showcase the structure, the story, and the potential for
The holiday season, current events, and industry happenings are the perfect way to spice up your marketing mix, and capture people’s attention. The best way to stand out from the