Everything you do contributes to your Brand Image, Brand Quality, and Brand Personality, with a capital B. Real Estate Agents fall into the mindset that they are simply an employee of a larger Broker with an established Brand name, but this is only a part of the equation. Great agents know that they are not only marketing and selling listings, but they are marketing and selling themselves as agents, personally & professionally with their clients, everyday. It’s essential to invest time and effort into your personal Brand in order to take your business to the next level. Here are 5 easy tips to start building your Brand.
Think of your mission statement as your building block for the rest of your business; what are you going to do, and how are you going to achieve it? This should be short, sweet, and direct, i.e.:
KJ Smith Realty relies on trust, integrity, and a deep community knowledge to create personalized real estate experiences.
From this, you can derive your Brand characteristics and keywords (trust, loyalty, integrity, personable, experienced), to taglines (KJ Smith Realty, Your Personal Real Estate Concierge).
Yes, a logo! And no, clipart of a house doesn’t cut it!
noun: a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
Logos are important so we applaud everyone who takes the step to create a personalized logo, but remember, there are 2 million Real Estate Agents in the U.S., but only one YOU. Having a clipart home, falls into the pack- you’ve defined your Brand qualities and strengths, so make yourself POP.
You don’t need to go crazy with a graphic designer, simply focus on modern, minimal, and personal. Stylized text, modern line images, shadows & overlays are all great starting points.
Keep it simple. Don’t include every phone/cell/fax number, email address, address, team members, photo…should we keep going? Most logos are kept in headers, footers, or small portions of a page where it is challenging to read any text; therefore, the more stuff you try to fit in there (headshots, all the phone numbers, mother’s name, pet’s favorite color, etc), the more jumbled, disorganized and irrelevant it becomes.
A logo is a symbol or image that reflects your brand. When getting started you need 3 versions: the main logo, a white overlay .png format for inverse backgrounds, and a more detailed version with name and/or email/phone. Check out this awesome, cheap, customizable tool to creating a new logo in just a few easy steps – way to go Tailor Brands!
When it comes to telling your story, the first place people will look is online. And yes, that’s a fact. The majority of homebuyers and sellers are looking for listings and agents online, on mobile devices, and doing their own research prior to reaching out to a Real Estate Professional.
Before we continue, ask yourself, how many times a day do you “Google” something? If like us, you’re answer is, a lot – and that’s a great starting point for this argument.
Your website should be clean, modern, mobile-built, and direct – allowing you to easily tell your story, create content, retain visitors through search, and capture new leads.
At Inman Connect, we introduced our upcoming platform launch for our Agent & Broker Website builder; we aim to future proof your website, allowing you to grow with digital trends in real time. Why are we expected to spend time and money building and re-building a website every few years, when by the time it’s completed it’s already outdated? We believe in instant gratification, and your website & digital presence should be no different.
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Who are you? What makes you stand out? Why should I work with you?
In a clear, direct, likable manner, tell the consumer about yourself on your website. We don’t need a life story, but a solid overview of who you are, what you’ve accomplished, and what you like to do is a great place to start. These facts and insights lay the frame work for building a client/agent relationship.
Being relatable and approachable is a gateway for consumers to decide if they’d like to pursue a professional relationship with you. Like anything in life, you have to make the client feel something, to connect in a personal way, therefore invoking a response. In this case, the action would be to work together to help the client fulfill his/her real estate needs.
Wait, let us repeat it, create original content.
You are a brand, you are a media company, you have a story to tell. Be a source of information for your town with curated blog posts, social media posts, targeted messaging, videos, etc. Commit yourself to spending at least 15 minutes everyday creating original content for past, current, and future clients to have a reason to re-connect, or find you in the first place. The more pieces of information you share, the more searchable content there is with your name attached!
At the end of the day, you want to walk away from a happy, satisfied customer, who wants to not only share that positive experience, but is willing to do business again one day. If you enjoy what you do, show it. These simple steps are just the beginning of how you can tell your story, you’re actions, experiences, and results will continue to write it.
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