Blogs can be an intimidating, pushed-to-the-bottom-of-the-to-do-list task for many agents focused on building their brand image and digital marketing strategy. Instead of viewing a blog as a necessary evil, embrace it as a valuable marketing tool used to showcase expertise, neighborhood knowledge, and shaping your brand story.
When onboarding new KoaWare Agent Website users, we always discuss the benefits of having an easy-to-use blog built into your website from the start. In an effort to create a steady blog strategy, we share our best practices for creating a cohesive routine.
With some simple best practices and a myriad of ideas, your armed with marketing tools to get you started in the blogosphere. Through consistent, original content, you’ll not only increase your organic SEO standings, but build out a robust library supporting your brand image.
The holiday season, current events, and industry happenings are the perfect way to spice up your marketing mix, and capture people’s attention. The best way to stand out from the