Great photography is the building block for every real estate marketing campaign; it’s comparable to an A list actor making a movie oscar worthy, great vodka for a knockout (literally) martini, or Cindy Crawford making any clothes look like a million bucks. The photography, video, and content imagery that’s produced for a listing is used crossed every marketing medium in the industry; the photos alone will allow a consumer to make a split second decision on whether they want to learn more, or swipe left, aka “next please!”
Finding a great Real Estate Photographer is no easy task, but knowing what to look for can help narrow down the list. Get your check marks ready and set out to discover who can make your listing work it like America’s Next Top Model.
And before we forget, never ever ever take iphone/android/iPad/anything-that’s-not-used-for-professional-photography photos. Ever. Got it? Good, moving on…
Super edited photos does not equal eye-catching photography! While every photo needs to be edited in some sense, the best ones only require minimal quick-fixes or color boosts. Overediting typically produces cartoonish like photos, super saturated, and unrealistic results. If you’re not necessarily working with a #MillionDollarListing, a clean home, the right angles, and proper editing can produce great results.
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