Social Media has infiltrated marketing campaigns across every industry and is here to stay – and evolve – but even more important than simply using social media, is using it correctly! Understanding the nuances and intended purpose for each platform is essential when building a social strategy for your business. Instagram is an incredibly powerful tool that not only shares visually stunning photos, but builds an audience, engages people through behavioral search, and at the end of the day, is free mass marketing. So now that you’ve gotten your hands on all this great photo & video content for your listings, it’s time to use it!Getting Started: Set Up Your Instagram
At the end of the day, Instagram is a free marketing tool that ads value to your digital footprint, your business, and most importantly your brand. While it can aid in selling, it is not for direct sales, aka spam harassment. Use it to showcase what your brand stands for, the people who make it what it is, and the quality of work will speak for itself.
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