If you were to tell five-year-old Alex Gustafson that he would start his own company he would have believed you. From a young age, he has maintained an entrepreneurial mindset. Now, Alex is changing the way people think about real estate tech. His innovative and forward thinking approach have helped make KoaWare what it is today.
We’re excited to share our Meet the Team series to highlight the people who make KoaWare happen day in, day out. To kick things off, meet Alex…
Tech in Real Estate is very far behind and I noticed agents were paying way too much for an outdated website with stale content. I had been building websites since middle school using a wide range of website builders and content management platforms and none completely satisfied my clients or myself as a developer. Through our production business, Remark Visions, we started building a content management platform to improve our workflows and help our clients with syndication. We saw our platform catching on and the opportunity to build it into something much more powerful and we jumped at the chance.
Imagination and the ability to bridge the gap between complex technical processes and non-technical users. At KoaWare we build tools that simplify complex workflows so everyone can use them.
Around kindergarten, when my Mom had me going door to door in our neighborhood selling a wagon full of virgin margaritas.
Realizing we’ve built an incredible team of people between Remark Visions and KoaWare.
Launching our platform for the first time at Inman Connect in SF. We had been developing our core product for years and only showed it to a handful of people so it was a major relief to see it was well received by the public.
Watching Kristyn give the KoaWare pitch in front of an audience at Inman Connect Time Square.
During my freshman year of high school I started an internet radio station with a server I built in my basement. People actually listened in and sometimes my friends and I would take callers. We even sold tee shirts and sweatshirts that we screen printed in our graphics lab.
One time I went to the wrong address for a photo shoot. I was working with another photographer on that shoot. All of the doors were left open in the house and there were kids toys everywhere. We started moving things around and cleaning up to take photos but finally I called the agent to tell her the place was too much of a disaster to shoot. She replied “You’re in the wrong house! I was just at my listing and it’s immaculate!”. We got out of there as fast as possible. I still wonder what that news headline would have looked like…
Got questions you’d like to ask as part of our Meet the Team series? Share below, and we can include and answer along the way!
Technology and innovation are becoming so intertwined within the real estate industry that those once resistant to change, are forced to adapt to keep up. Change is a good thing-
The largest generational group proves to be the most challenging to define when it comes to real estate; there are a lot of misconceptions when it comes to the general