Written by KoaWare Co-Founder, Kristyn Roth.
In today’s world, all-in-one solutions are created to save time and money; feature lists grow, and buzz words are at an all-time-high. (By the way did we tell you bldr offers free-range-organic-small-batch-etc-etc websites?)
When done right, this is amazing – but in most cases, the features become costly upsells, or marketing jargon that’s usually already commoditized. That’s why at KoaWare, we believe in powerful simplicity, delivering an easy-to-use straightforward product, with no hidden fees, and transparency.
Simply put, bldr is the most easy-to-use website builder specifically designed for real estate professionals.
Yes, there are many agent website solutions available, but if the core of this issue was resolved, why are so many agents unhappy with their digital presence?
Affordable agent websites become $500 monthly fees with customization, SEO packages, IDX, and blog content add-on’s. So with simplicity in mind, let’s talk about what defines a really great agent website, and how to create a lasting, impressionable, and effective digital presence.
Let’s start with the basics…
They’re doing their research, baby! These potential leads want to know who you are, what you do, and why you’re different from the rest. We live in a world of instant gratification, a plethora of information, and option overload, meaning visitors want to know as much as they can before making a decision – especially one as important as buying/selling a home.
These potential leads want to get to know you professionally, yet with a healthy dose of personality; they’ll want to determine your local market expertise, proven successes, and ultimately, how it relates to them. Know your audience and discover the best connection tactics as you develop your messaging and content.
When building out your front page, avoid the endless-scroll-shenanigans by keeping it clear, concise, and straightforward. This my friends, is your ten second resume, and that is being generous when it comes to the amount of time you have to capture visitors’ attention.
Zillow owns search. Thinking otherwise will be detrimental to your digital strategy and waste your time if you’re hung up on these incremental details. IDX and search offer a value added experience for your end user; it may extend a user’s visit, but it is not the reason they are going there in the first place. IDX or property showcases, allow visitors to see current listings or recently sold sections that offer insight into your past experience and market niche.
First Person Example:
Having recently bought our first home, I did not go to an individual agent’s website to search for homes – not even a KoaWare agent website, I went straight to Zillow. I know what our platforms are used for and the solutions they provide – search is simply a value added feature to verify experience and extend a user’s stay, not the reason they visit in the first place.
That being said, the first thing I did when researching agents, was go to their individual websites; if they didn’t have one, that was a red flag – if it boasted a retro 80’s look, I was gone before the page loaded. If websites were cookie cutter with no valuable insight into who an individual was, I had no real validations into their work history – “Top 1% team in the State” doesn’t cut it. I want to read testimonials, see quality, original content – videos, marketing success stories, local market knowledge – and ultimately, a great looking site, showing that there was effort and a modern approach to their digital marketing.
True, original content. “But I don’t have tiiimmmeee!!” is not an excuse anymore – especially because this could be the biggest reason why you’re missing out on quality leads right now. Your business isn’t static, and your website shouldn’t be either; it should grow, develop and evolve as you do.
Whether you have a large marketing budget, or it’s non-existent, quality, thoughtful content can come in all shapes and sizes: imagery (for listings & local market), brand videos, social media, 3D tours, blog posts, interviews with local businesses, cross-promotion with like minded industry experts, etc. Spending money on an SEO strategy is great if you can afford it, but if you truly want to invest your energy into boosting your organic and overall SEO, you need to be creating quality, original content.
In conclusion, it’s important to invest your time and money in creating a modern, functional website with the right details and focus points. Tell your audience the “Who, What, Where and Why” on your front page; add pages that showcase local ‘Market Knowledge’, ‘Experience’, ‘About’, and ‘Contact’. Most importantly, keep it clean and simple; don’t get hung up on insignificant details or an overload of internal page dropdowns – build a site with your audience in mind, and an understanding of how it needs to be navigated. We’ve put together a five-step launch guide that allows you to build a better agent website, aimed to attract more leads.
Fun fact: Delaware is the first official state of the US. No wonder it likes to steal the spotlight! This week, our KoaWare Spotlight features a charming property located in Newark,
2016 was a big one.
At the end of January 2016, we launched KoaWare to the public. After years of development, what began as a strategic idea, twisted, squirmed, wiggled,