2018 is upon us, and while you may just want to online shop and practice your holiday eating skills, now is the time to plan for the upcoming business year. Review the past year and dive into what worked versus what didn’t work; what could you have done better with the proper toolset in place, and what platform could you do without?
As more buyers and sellers expect digital assets and automated transactions, the need to streamline processes and expand your digital presence should be a top priority. With budget and time in mind, we’ve detailed a checklist of business tools and assets worth exploring.
1.Take Charge of Your Website.
If you haven’t thought about your website in a year, or are locked in a contract you got 5 years ago, chances are your site is outdated, and in need of a facelift. Your first impression is digital, and if your website is challenging to navigate, or stuck in 1997, chances are potential leads will bounce as soon as it loads. Your business isn’t static, and your website shouldn’t be either.
2. Communicate Consistently.
Communication isn’t just about selling, it’s how you say it and craft the story. Personalize your approach and find delivery methods that would for your market. Email marketing campaigns through Mailchimp or Constant Contact, CRM platforms, and social media are effective ways to consistently share your story and message. Based on your budget, determine the most cost effective platforms to hit multiple points of delivery to your target audience. For example, you could send a weekly newsletter, and post to Facebook 3-4 times a week featuring weekly updates. Or you could find an automated CRM that offers more robust management tools, like Contactually or Top Producer.
3. Be A Video Star.
Take your communication efforts a step further; don’t just tell your story, show it! Take advantage of the slower season to create a bio video or testimonial series. Talk with your photographer to develop a compelling idea that shares your successes. These can be valuable assets for promoting yourself and attracting new clients. As a bonus, creating original content through video, photos, 3D imagery and more, enhances your SEO strategy.
It’s not everyday a historical landmark boasting guests like General Robert E. Lee is up for sale. Whether you are a history buff or real estate geek, this property holds secrets and