In most markets, real estate photographers hit hyperspeed in the Spring and Summer selling seasons. As your calendar fills up, the busy market presents an opportunity for your clients to refresh and enhance existing listing content, while maximizing your appointment time.
Localize these service packages to upsell offerings in your market.
Now that Spring has sprung, the snow has melted and flowers are in bloom; encourage clients who had listing photos taken in the winter months to refresh their exterior photos. With the landscaping back in place, and sunny skies, you can offer new perspectives and refreshed, seasonal shots.
Nothing signifies warmer weather quite like a stunning sunset photo. Promote twilight photoshoots, or virtual twilight editing features by showcasing before and after photos.
Take client listings to the sunny, blue skies and capture all the property has to offer with an aerial photoshoot. Older listings will need a new marketing boost as an entire new crowd of buyers joins the marketplace. New perspectives and angles are a great way to re-energize listing photos.
Offering a seasonal sale is a great way to attract more business, or spotlight a new service offering. Create a discounted service package for a limited time, and market it surrounding a calendar event like Spring Break, Cinco de Mayo, or Memorial Day.
These ideas can easily be promoted through your website, social media channels, and email marketing campaigns. Tap into your existing client base and showcase the true value of these additional services and enhanced marketing content.
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Thanksgiving week may serve as a short reprieve for real estate service providers, agents, and brokers alike, as people’s focus shifts to how-much-food-can-fit-on-their-plate. The holiday season will present a roller