Quality content is the basis of every listing’s marketing campaign, which relies on the talent of the Real Estate photographer. With today’s ever changing real estate landscape, photographers have learned to quickly adapt to new camera trends and technology, and expanded their service offerings. From drone technology, quality aerial photos and video, to 3D walkthroughs with Matterport and other 360˚ cameras, and more, bundled offerings have become the norm.
As more agents request individual Property Websites, it becomes a valuable asset to include this within your service packages as well; this also ensures that your content is already pre-packaged to be utilized within their marketing campaign. With custom branded sites, this is simply extra promotion for you and your business.
The KoaWare platform is designed to be powerfully simple so that anyone can create a Property Websites no matter the skill level. Our design is modern, sleek, and of course functional, taking the time and effort out of website creation; the only task left to do is add the content, and that is what helps make a Property Website pop. The more high quality imagery, the better the story.
Let’s break down the facts:
On average, you are spending 10 minutes to create, edit and send a Property Website to your client, and that’s being generous!
All of your content is showcased in a beautiful, functional space. Your photos, video, 3D rendering and Brand image are packed up nicely with a bow on top, to represent quality, professionalism, and consistency within your Brand Image.
KoaWare subscription pricing allows access to premium features like white label & a custom branded footer that you can link to your website. This promotion allows agents and future home sellers alike to remember that your business creates quality work and goes the extra mile by creating this Marketing asset.
On the flip side, you decrease the risk of your content getting lost in translation through the interwebs of email communication. How many of us have experienced the frustration of sending photos/video/matterport, only to see that it was never utilized?! There is a lot of time, effort, and money that goes into creating and securing real estate imagery, and there’s nothing worse than passing it along and never seeing your amazing video shared on social, in email campaigns, on the client’s website, or on a Property website.
For your client, you are supplying a high quality website to them, eliminating the need for them to send content to their assistant, marketing coordinator to create a site – or saving them the effort of finding time to do it themselves! With this option, they have their content, and a ready-made marketing asset to use immediately.
– We Get Around Atlanta Chief Photographer Dan Smigrod
Finding the right Property Site valuation for your market takes a bit of research, and some trial & error. Here are some things to think about when deciding how to set pricing for your Property Website offer:
Setting the Price:
**We display all of our individual and subscription pricing options upon clicking “Save & Publish.” For this article, let’s compare our individual pricing cost versus re-sell value:
*Based on previous experiences and discussions with current users, we suggest the following pricing:
We’d love to hear some feedback from photographers who have a successful pricing model within their respective markets; feel free to share advice, experiences, or questions below!
* Dependent on individual market conditions and client landscape; to some this may seem high, and others low, but we tried to evaluate the average.
(** Subscription pricing tiers offer discount off all products, with more savings per tier.)
The Real Estate industry is in the throws of a digital revolution, and if you haven’t jumped on the boat yet, you’re about to be swept away. With more and