KoaWare offers the most easy-to-use website builder on the market. And before we get started, let us be clear, we are not here to toot our own horn, or write a heavy “product placement” blog post; we genuinely believe that Property Websites add value to your sales, marketing and Branding strategy. So whether you use KoaWare, or something else (ahem, we’ll look the other way), let’s dive deep into the reasoning behind the benefits.
Recently, I was looking through a luxury Real Estate magazine- he-who-shall-not-be-named – and was looking to conduct some some market research. I started by flipping through the ads of gorgeous multi million dollar homes, luxurious estates, and palatial coastal beauties, and entered the domain address that pointed me to “more listing information.” Now here’s the kicker, I looked up the websites on my phone.
Now let’s pause.
How many times have you heard the word “mobile-built”? Better yet, how many times do you ask your marketing director/ website provider/photographer if your website is “mobile-friendly”, expecting a resounding “YES”?
If you’re nodding your head saying, “yes, that’s me”, that’s great, but how many of you abide by this mobile-responsive standard?
Out of the ten Property Websites that I tested, TWO were mobile-friendly. Meaning that when I viewed it on a mobile device, the website was responsive, and adapted to the screen size.
Which leads me to my next question – How many times have you clicked on a link on your phone, only to be directed to a super-small-wordy website where your fingers can’t seem to click on that tiny link to get to where you want to be, causing you to zoom-in-zoom-out-drag-here-drag-there simply trying to get to the right spot?
Hands raised? I can bet that most of you left without even a second thought, simply because we live in a time sensitive culture, where our attention is sacred. Meaning, we don’t have time for anything except instant gratification. #AmIRight?
So not only are agents spending money on content, marketing, and advertising, but they are directing the end user to something that automatically creates frustration, and an unwillingness to continue.
When 71% of home buyers (age 35 – 50) are using a mobile device to search for homes, asking if a website is mobile-built shouldn’t be a question or discussion, it needs to be a given.
So to kickstart the list…
When you are creating premium, digital Marketing materials that are modern, functional, and visually appealing, you are helping define your Brand Image. You’re setting the standard for your business for quality, forward thinking, and marketing-driven – ultimately raising expectations on what your company represents.
KoaWare’s Bulk Subscription Pricing is the perfect option for Agents, Brokerages, and Photography companies who create multiple KoaWare Property Websites per month; not only do you get more value to your dollar, but you also unlock premium features.
All tiers of our subscription plan automatically unlock white label Property Websites, effectively removing the KoaWare branding in the footer. We’ve just released an updated feature allowing you to add your RE Photography logo (for our marketers) or Brokerage logo.
All individual and subscription pricing tiers will be displayed upon clicking “Save & Publish”.
Now that you’ve set the bar high, your existing and future clients know exactly what to expect. Whether you are a Photographer creating this service for your client, or an agent presenting it to the home owners or leads, the end user is going to be impressed that every listing has its own respective website.
It reflects professionalism, creativity, thoughtfulness, and a forward thinking marketing strategy.
I promise we aren’t selling broken records, even though we sound like one. Every listing has a story, so be the one to create it. Then, share it with your audience.
You spend time and money purchasing or creating the content for each listing – photos, videos, aerials, matterport/immersive 3D tours, etc – so make sure you’re doing something with that content! KoaWare Property Websites make it fast and easy to create and showcase all of that content in one place, to present the most comprehensive and immersive experience for potential home buyers.
Property Websites can offer a comprehensive integration into an agent’s 360 marketing campaign. Of course it’s digital, so this can be integrated into SEO campaigns, digital & social media advertising, and organically shared across your website & social platforms.
Utilize email marketing campaigns through MailChimp or Constant Contact to send a visual blast to your email list, linking directly to the Property Website; or email the link directly to qualified clients and leads. A link is easy to share, increasing viral-ability.
With a custom domain, this marketing piece extends outside of the digital world; include it on print advertisements in magazines, flyers, or open house one sheets. Add it to a sign rider for drivers to easily remember a street address to pop the URL into their search when they get home.
With a Property Website, you have control of how your listing is visually presented, and can drive traffic specifically to your showcase.
The argument for Property Websites to be included in every listing shouldn’t be “why?” but “why aren’t you already doing it?!” Okay, okay, we’ll cut you some slack because we’re biased – but not for long! We’ve designed our property site creation tool so you can try it out in its entirety before prompted to buy – so do that now!
Seven Gables Real Estate was recently honored with the Most Innovative Brokerage award at Leading RE, beating out 550 companies, with 4,400 offices around the world. At the forefront of